This shopping center consists of two separate buildings totaling 73,480 square feet of rental space and contains both destination and walk-by businesses. The center is primarily focused on providing family related services to the local community. Within three miles of this location, census data indicates there are 9,854 children under the age. Within five miles of this location, census data indicates there are 23,061 children under the age. In addition, there are several elementary schools located in the proximity, a day care center directly behind the shopping center, and many other child-related businesses within a few blocks along Inkster. To better ensure kid's World's success, the franchisor, kid's World, Inc., must approve the final location and subject it to their proprietary location requirements.
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Kid's World will initially promote its concept through a grand Opening advertisement campaign employing an invitation-only free evening for local business and government leaders and their children as well as local radio coverage. The franchisor will assist in the preparation of initial advertising and scheduling of promotions. Location Characteristics, the nature and location of Kid World's business will support both destination and walk-in shopping. Since the majority of birthday parties are pre-planned essay events, the exact location of Kid's World with respect to major shopping centers is kanye not as critical as it is in other retail businesses. However, parents shopping with their children may desire an outlet for their children in the form of indoor exercise and recreation. Once customers are aware of Kid's World's location, they will return again and again. Figures from the corporate store indicate an average return rate of seven times per child per year. Our financial forecasts conservatively project 1/3 less. The awareness of our location will develop over several months due to advertising, word of mouth, and simple observation by shoppers in the area. Kid's World will locate in livonia on Inkster road in the heights Shopping Center.
For family celebrations, kid's World will offer three birthday packages for rainbow parties of 8 of more, consisting of a two hour limited time of play, birthday cake and ice cream, free game tokens, and, depending on the type of package, pizza or hot dogs, party. Strategy and Approach to the market. Kid's World will strive to appeal to value-oriented customers who desire hours of entertainment for their children at reasonable prices. Kid's World will be competitively priced.95 for unlimited play which is comparable to other forms of entertainment. However, the distinguishing feature of Kid's World will be its clean, safe, secure environment for children to play in while parents can either relax or participate in their child's activities. Advertising, kid's World will reach its target customers through such advertising media as local newspapers, local television, and direct mail campaigns. Local television advertising has been found to be very effective in reaching the target market segment of children 13 and under, so we will focus our efforts here. The advertising and promotion campaign will be funded through operating cash flows and will build upon the close proximity of the store to the corporate location. In addition, the franchisor will assist its franchisees through regional advertising programs to obtain synergy among all franchisees within the region.
This area will include the "Magic keyboard review a unique piece of musical play equipment specifically designed for Kid's World. Parents and children can also play several games of skill to win tickets redeemable for prizes. There will also be a snack bar with seating for 100 to 125 customers at a time. It will serve food and beverages that appeal to children and parents such as pizza, hot dogs, salads, sandwiches, popcorn, pop, fruit juice, retrolisthesis cappuccino, cake, and ice cream. In addition, kid's World will have a merchandise counter with small souvenirs emblazoned with the kid's World logo such as T-shirts, sweaters, and hats. Kid's World will have six private party rooms and will offer packages for birthdays and other special occasions hosted by staff members, significantly reducing the hassle and mess for parents. The design of the rooms will allow for groups as large as 30 children at a time.
Furthermore, each person admitted to the playpark will receive a color-coded wristband identifying him/her with rest of the party. To further promote security, each person's wristband will only be removed when the entire party is present together at the exit desk. Trained staff will supervise the play areas at all times to ensure adherence to the playpark rules while assisting the children to maximize their enjoyment of the facilities. There will be several play areas within Kid's World; the largest, a 5,000 square foot structure targeting children aged 4 and over, will be comprised of a series of colorful tubes, slides, ball baths, climbing structures, air and water trampolines, obstacle courses, ramps, and stairs. A smaller play area will cater to toddlers and consist of cushions, ramps, a small ball bin, and toys. To encourage active participation by parents, all play areas will have a visually open design with comfortable rest areas in full view of the play structures. Kid's World will also be equipped with a smaller area of interactive games designed to promote eye and hand coordination.
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Last, grandparents are living longer and spending more on their grandchildren. Based on these demographics, industry analysts believe that there is room for about 600 store locations in primary markets throughout the United States and an additional 200-300 in secondary markets. The customer need and the target Customer. With the recent concerns over child safety on outdoor playground equipment, many schools have elected to remove their playground equipment entirely. Parents are more aware than ever before over the safety and security of their children's play areas. Consequently, a safe, supervised indoor play area will enable parents to relax while their children enjoy playing in and exploring the soft indoor playpark. Kid's World will target children aged 13 and under within a 25 minute drive of Western livonia, comprising about 250,000 people of which at least 49,000 are under the age.
Within a five-mile radius of livonia, census information indicates there are approximately 23,000 children aged 13 and under, living in a household with an average annual income exceeding 55,000. These customers will form Kid's World's primary market base. Kid's World will also target children in the outlying regions of oakland county. Product Description, kid's World is geared for children 13 years old or younger who desire an imaginative, travel challenging, and fun environment in which to exercise, play, and explore. For safety, children must be accompanied by an adult in order to be admitted and adults are not permitted to enter without a child.
Studies show that American children are less active and less fit than they were even five years ago, probably due to increasing time in front of television sets and high calorie-high fat diets. Studies have also shown that less active children are more likely to be overweight, and overweight children have a greater propensity to become overweight adults. As people have become more aware of the healthy aspects of their lifestyles, enrollment in adult health clubs, aerobic exercise, recreational activities, and attention to nutrition has increased dramatically. This trend will continue as parents attempt to provide a healthier lifestyle for their children. Another area of parental concern is their children's safety. Nationally, as well as locally, concern for the physical well-being of children has created a further need for a safe play environment.
This concern shows no sign of diminishing. While it is difficult to determine the size of the indoor playground industry, there are currently about 49 million children 12 years old or younger in the United States and this figure is expected to rise to 51 million by the year 2000, according. There are approximately 26 million households with children younger than 18 years of age, who spend about 1,800 per year on family entertainment or 46 billion annually. Per-capita expenditures on children's activities are likely to rise as families with children spend a larger percentage of their income on recreation. Children aged 4-12 spent, from their own income, 6 billion in 1989, up This increase in discretionary income is coming from several factors. First, the increase in dual income families has provided for more discretionary income to be spent on children. Second, women are having children later as evidenced by the rising birth rate among women in their thirties. Third, per-capita family income is increasing and families are choosing to take wealth increases in the form of leisure.
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Currently, there are no other indoor children playgrounds in the western Detroit area. In addition, there are relatively few alternatives for children's birthday parties. Kid's World will be able to immediately fill this void xmas in the market by providing extensive recreation, entertainment, and restaurant facilities for children to play in and explore. Within 1 year, kid's World will be known as the primary recreation facility for children aged 1 to 13 and the destination of choice for children to enjoy birthday parties with friends. Kid's World's safe, secure, and clean environment will assure parents while providing opportunities for their children to have fun in a stimulating environment. Kid's World will base its appeal on providing a stimulating indoor environment for children to play in, while adhering to the strictest quality control standards emphasizing excellence in service, safety, security, food quality and value, sanitation, cleanliness, and creativity. Furthermore, kid's World is dedicated to the continual development of creative themes and interactive designs that have entertainment and educational value that will ensure kid's World's competitiveness and success in the family entertainment market years into the future. Market, background, indoor playgrounds serve an increasing need in our society.
The money will be needed in equal monthly installments commencing three months prior to opening and will be repaid in a steady manner from essay available operating cash flows. The loan will be entirely repaid within five years after opening with payments beginning three months after opening. Kid's World is a diversified destination family entertainment center combining recreation, entertainment, and restaurant facilities that creates substantial drawing power. Kid's World's basic focus is children's play and fitness for 1 to 13 year old children. At Kid's World, these activities have been packaged into a safe, clean, climate-controlled, supervised environment for children aged 13 and under to exercise and have fun while stimulating their imagination and challenging them physically. The indoor playpark is based on the premise that if you set a large number of children inside a safe, yet challenging, imaginative soft playground area, they are going to have fun. They are also going to develop basic motor skills, social skills, muscle tone, and self-confidence. Furthermore, the parents can enjoy hours of close interaction with their children in a safe, secure, and stimulating environment.
a twenty-five mile drive from this location, there are at least 49,000 children at or under the age of 14, living in a household with average annual income exceeding 45,000. Furthermore, the census Bureau expects the communities of Canton, Plymouth and south lyon to be the fastest growing regions of wayne and Washtenaw counties over the next decade. Management, the business will be operated on a full-time basis by a manager, Alice cushaw, who has had over 3 years of restaurant management experience. In addition, all member-managers will actively assist in the management of the business on a part-time basis. Loan Request, the owners are requesting a loan to fund a portion of the start-up costs and inventory. They are also requesting a line of credit in the amount of 500,000. The owners are contributing 35,000 to the business venture and various investors are contributing another 40,000.
Furthermore, parents want an environment for their children to play without harsh language and an arcade atmosphere. Proposed Business, kid's World will provide a safe, clean, and stimulating environment for physically active children aged metamorphosis 13 and under to play in and explore. Kid's World's supervised, visually open play area will ensure children's safety, while challenging them to reach, think, interact, explore, and have fun. The store will require approximately 14,000 square feet, consisting of a giant 5,000 square foot play structure for children over the age of 4, a smaller play area for toddlers under the age of 4, an area with several interactive skill games, a snack bar. Both play areas have soft indoor playpark equipment with extensive padding and no sharp edges. Furthermore, the game area will not offer video games, pinball-type games or games with a violent theme. For family celebrations, such as birthdays and special occasions, kid's World will offer private party rooms hosted by trained staff to provide a child everything he/she would want in a birthday - several hours of supervised fun on the play structures, cake and ice cream.
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Photo by: Dmitry naumov, business plan, kid's world 5568 Inkster. This plan is for a franchised indoor children's playground. The plan provides a good description of possible competitors and the methods that will be used to achieve a competitive advantage in this industry. Executive summary, mission and strategy, market, competitive analysis. Pricing, profitability, and break even, operations, management and staffing. Contingency planning, financial projections, executive summary, market. A market opportunity exists in the western Detroit area to service children aged 13 and under with a supervised indoor exercise and recreation facility. Market research shows that children often do not get the required amount of exercise to maintain a healthy lifestyle. Indoor playgrounds provide an umum outlet for active children during inclement weather or when the temperature is too hot or cold for outdoor play.