For geotargeting we use mostly the cctld or search console setting, so place the server. johnMu) July 7, 2017 Earlier google analyzed the server location determining the region where the website should be ranked best. Apparently, now this factor is not counted. Google adds tags for recipes, videos and products in the image search Aug 03/2017 google added tags for recipes, videos, products and gif to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related. The google rep commented on the new feature saying the following: "These badges will help you find those images that involve additional actions or contain more detailed information." to display a label on a website page, appropriate marking of structured data should be added: for. Gif-images google algorithms will recognize and mark automatically, thus, markup is not needed for them.
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With the help of a new tool they will be able to create them. Google tests a new format for price extension in Product Listing Ads Aug 04/2017 Merkle agency specialists noticed that google is testing a new format for price expansion in product listings. Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing adventurous is carried out in the mobile and desktop google versions. As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase ctr ads and highlight company offers among competitors' ads. Testing is conducted on a limited scale. Google representative said to the merkle company that they are constantly testing various formats to give users the most useful information. Google uses cctld for geotargeting and search med Console settings July 25/2017 John mueller, google spokesman described the way the search engine targets search results for users living in different regions of the globe. According to mueller, geographic targeting uses factors such as ccTLDs or search Console settings.
If you change the company data, the website will be automatically updated. In addition, it will be optimized for cross-platform devices. Having created a website you can publish it immediately or do that essays later. A window that offers you to create a website appears after the confirmation of the company page. This function is also available in the "Website" menu. For more information about this feature see the help Center. According to google, 60 of small businesses do not have their own website.
A complete guide for assessors google is buy a 160 pages book. It should be pelleas recalled that the google assessors guide has already been updated in March and may this year. The main changes aimed at combating dubious content in search results took place this March. The largest may updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March. Google my business has added a tool for website creation June 17/2017 google my business has launched a new tool using which users will be able to create a free business card website for their company. You need to verify ownership of the company page in my business to access the tool. The data and photos placed on it will be used to create the website. The website appearance can be configured, and its contents supplemented.
About 65 of all the reports led to manual sanctions. Google updates the guidelines for assessors third time this year Aug 05/2017 It's third time this year that google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in may 2017. The latest innovations will mainly be interested to seo specialists who work with non-English pages. For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section. There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the foreign Language label for pages in a foreign language like ukrainian and Russian is replaced with an example of Catalan and Spanish.
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Oct 08/2017, google employee named John mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters. The question to mueller was the following: "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?" The answer was: no, we do not check all spam reports manually. " Later mueller added: "we are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future.
At the same time, he noted that small reports about violations of one page scale are less prioritized for google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked. As for the report processing time, it takes some considerable time. As mueller explained, taking measures may take "some time but not a day or two. It should be recalled that in 2016, google received about 35 thousand messages about spam from users every month.
Googlebot still refuses to scan http/2. Oct 08/2017, during the last video conference with webmasters google rep called John mueller said that googlebot still refrains to scan http. The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important. "no, at the moment we do not scan http /. We are still investigating what we can do about.
In general, the difficult part is that googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing http /. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning http /. But with more websites implementing push notification feature, googlebot developers are on the point of adding support for http in future. It should be recalled that in April 2016, john mueller said that the use of the http / 2 protocol on the website does not directly affect the ranking in google, but it improves the experience of users due to faster loading speed of the. Therefore, if you have a change, it is recommended to move to this protocol. Google does not check all spam reports in manual mode.
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I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring. Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually donation help the website, rather than doing any harm. Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.
Oct 08/2017, at the Brighton seo event that took place last week, google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by jennifer Slagg in the Thesempost blog. Since google penguin was modified into real-time update and started value ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links. According to gary Illyes, auditing of links is not necessary for all websites at the present moment. "I talked to a lot of seo specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links. I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website. In case your links are ignored by the "Penguin there is nothing to worry about.
do you use?". Mueller responded the following: "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking. Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that google uses is not something that is really useful for optimizers. From this point of view, i cant tell you how many algorithms are involved in google search.". Gary Illyes shares his point of view on how important referential audit.
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